Catch them with a Hook
Some would argue that the only line in a book more important than the first is the very last line. I'm not sure I would go that far, but as a reader, I know I've been sold by an opening line in the past. I discussed hooklines about two years ago , but it is a fun subject I'd like to expand upon. When I'm in a bookstore, browsing, the very first thing that draws me to a book is the cover. They always say not to judge a book by its cover, but marketers aren't stupid so different genres tend to have their own 'look'. By designing covers which look 'the same but different' within a genre, the marketing people have conditioned readers to gravitate to books that display certain visual elements. Once the cover has done its job and urged me to pick up the book, I flip it over and scan the back blurb. Now, you must understand I don't actually read the blurb. I just scan the first couple lines of the blurb. As a whole, I've grown to dislike blurbs ...