Now, when you were watching that interview, did you hear how Misty described her book, Mad Kestrel? She didn't give us a big break down of the plot or give us a long explanation about who her main character is. She gave us just two short sentences: "A rollicking adventure of magic on the high seas. If Jack Sparrow had a little sister, it would be Kestrel."
From those two little sentences, you get an idea of what the story is about (Pirates, magic, adventure) that a longer, rambling explanation likely wouldn't have captured and certainly not it quite so intriguing a way. It gives you just enough to make you curious--which is exactly what it's supposed to do.
They style pitch has many names, depending on who you are speaking to. I'm a bit fuzzy on the exact breakdown of what qualifies as which kind of pitch, so for this blog, I'm going to call that an elevator pitch--which is a short pitch that you could tell someone in the span of an elevator ride. Meaning they ask you what your book is about and you can rattle off "My book is . . ." and be done and have their interest before the doors open again.
To get a pitch like this, you have to boil down your book to it's essence. What is most unique about it? What makes it interesting. At the same time, what evocative words will make the listener immediately form ideas?
At RoundCon a few weeks back one of the other guests was talking about her books and gave a pitch that stopped me and made me think, "wow, I want to read that." Elysabeth Williams described one of her books as "A Steampunk Charlie's Angels" which sounds fascinating. (That is actually probably a 'high concept pitch' which is even shorter than the elevator pitch.)
Happy hump day everyone!